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Big Ad Tech is Crushing SMEs and Recklessly Abuses Individual's Personal Data

But One Unexpected Tech Startup, Bubblr (OTC:BBLR), Could Strip Power From The Biggest Corporations And Give It Back To Small And Medium-Sized Businesses, While Respecting User Privacy! And They Have Xbox Co-Founder on Their Advisory Board to Help Them! 

Facebook faced yet another privacy violation in April 2021 when 500 million Facebook accounts were shared on a forum — making their data freely available (Ref 16). As if users weren’t already concerned about their privacy, Facebook has not only collected obscene amounts of data... it’s repeated security breaches have made this data available to hackers around the world.

Apple has taken a stand against these predatory practices with its release of iOS 14.5, allowing users to opt out of certain data tracking.

And one growing company is following suit, in a big way:

"Bubblr’s (OTC:BBLR) New Patent application Is Poised To Undercut Big Ad Tech — Without Collecting A Shred Of Data On A Single User!"

(OTC: BBLR) Bubblr, Inc. was created to bring back privacy to users, trust in online content, and sustainability to the digital marketplace. The company aims to completely eliminate the predatory practice of selling user data, and its timing couldn’t be better.

The company “has launched a new multimedia site to showcase its unique ability to bring back ‘privacy to users, trust to content and sustainability to the digital marketplace’ with its ad-free marketplace” (Ref 7), and its patented search mechanism application received notice of allowance in Feb 2021 (Ref 9).

(OTC:BBLR) Business Description from the OTCmarkets.com - Bubblr, Inc is a profoundly disruptive and genuinely innovative technology company that is proudly ethical. Our objective is to fix a broken internet economic model that currently suffers from the following failures: 1. It recklessly abuses individual's personal data. 2. It fails to provide sufficient revenue for content providers. 3. It is prohibitively expensive and complex for most businesses to utilize as a marketing channel. To solve this profound dysfunctionality, Bubblr has designed an alternative economic model that is fundamentally sustainable and fair to users, online businesses, and content providers. Filed patents protect Bubblr's model in many territories.  In January 2021, the US patent office has approved our "INTERNET SEARCH MECHANISM" patent.

Breaking News!

".......Bubblr (OTC:BBLR) announced Announces Ad-Free Trader App as One Example Application Delivered Through Its Patented Open Source Platform.
With only 4% of iOS users opting into Facebook’s tracking after Apple released iOS 14.5 (Ref 4), it’s obvious that consumers are tired of the vicious mining and selling of their data. All signs suggest they would happily switch to a non-tracked alternative where they no longer have to worry about being manipulated for corporate interests.

Bubblr (OTC:BBLR)’s goal is to shift the internet to a transparent model with zero advertising or data collection. Everything is democratized, and no amount of money can buy a better position in the search results.

Bubblr (OTC:BBLR) model has the potential to become an ecosystem that completely replaces the need for big ad tech.

Xbox Co-Founder, Otto Berkes, Appointed to Bubblr Advisory Board

Bubblr Inc., (OTC:BBLR), ("Bubblr" or the "Company"), an ethical technology company focused on the development and commercialization of mobile-first technologies, today announced that the Board of Directors has appointed Otto Berkes as a member of the Company’s Advisory Board, effective January 1st, 2021.....Mr. Berkes’ distinguished career includes eighteen years at Microsoft where he was a co-founder of Xbox....(Ref 20)

The Model Of Big Ad Tech Is Ripe For Disruption...
And Bubblr (OTC:BBLR) Is Poised To Go After It!

As ad tech giants continue to face issues with antitrust violations and data privacy, all signs point to governments both ultimately breaking them up and severely restricting their data-gathering capabilities.

In 2020, Germany took antitrust action that could render a deep cut into Facebook’s predatory practice of combining its users’ data into ‘super profiles,’ significantly undercutting its ability to gather data from their off-app internet behavior (Ref 2).
 Big Tech Companies were called before the House Antitrust Subcommittee to answer growing concerns about corporate tech consolidation (Ref 1).
 

Corporate Advertisers Are Draining The Most Profitable Ad Placements
And Making Ad Tech Unfair & Unprofitable For SMEs

In 2020, nearly $356 billion, worldwide, were spent on digital advertising (Ref 15), and in the US, 78.1% of advertising was paid for by the top 10 biggest advertisersThat number continues to grow every year. When big ad tech can no longer optimize their ads, these companies can simply spend more and do it themselves.

Bubblr’s (OTC:BBLR) model is so powerful because there’s no optimization — no SEO, no paid search, no deference to the biggest players.
It’s no secret Google and Facebook ad costs are skyrocketing... And SMEs simply can’t afford to reach their customers. The cost is too great.

Here's how Steve Morris (CTO) describs the key problems with the internet's current economic model on an interview from December 17th, 2021

First of all, adtech is profoundly inefficient and expensive. Research has shown that up to 50% of your programmatic ad spend is going to middlemen. The vast majority of small businesses have never spent money with the largest players in the industry because it’s too complicated and too expensive. The other major issue is fraud. Online advertising fraud costs businesses as much as $8.2B a year, and is estimated to grow to $100B per year in a couple of years.

When asked "Could you tell us a little about your vision for Bubblr?" his answer was: 

We’re providing the toolset to build a just internet. An internet that decentralises profits. An internet that consecrates citizens’ rights to privacy. An internet that levels the playing field for businesses – and combats social and cultural division.

Our flagship, patented search protocol is a critical element in that toolset. Our anonymity-first internet search mechanism reimagines the way we search for goods and services. We pair users and providers exactly – while keeping all searchers anonymous and all providers equal. Citizens can search for goods and services, pick providers and engage with them – without ever sharing their own personal information. They don’t even need to register. All providers pay a flat subscription fee to use the service. We don’t take any commission on sales. As the platform is deliberately designed for easy use, big companies don’t get an upper hand with larger ad budgets or sharper digital marketing skills. In a nutshell, this means citizens’ data can’t be exploited for advertising. Providers can’t be extorted for big advertising budgets

Our proposition is designed to be sustainable and work for three different cohorts: the consumers who want to search and find out stuff; the businesses who want to be able to access marketing leads; and then content providers who want to be rewarded for producing quality content.

We’ve created a patent that will allow us to create solutions for multiple different industries. However, our first application of this tech will be our ad-free network.

When Steve was asked "What are the next steps in terms of making this vision a reality?"

We’re in the process of changing from being a UK start-up to a US-listed business. Our next stage now is to move on to the next exchange, which we expect to be Nasdaq. We’re also in the process of raising significant investments. Rik Willard, now our CEO, initially came on board as our chief strategy officer. The first thing he said was “you’re doing this wrong”. Okay, how are we doing it wrong? Rik said: “Forget about developing these apps yourselves. What you need to do is to build an open-source platform to rally together the open-source community who will be able to see applications far beyond what we’re able to imagine. That’s how we can bring this vision into reality.” So we’re in the process of doing that now. We intend to establish a separate ventures arm to engage with and contribute to the open-source community. 

How do you plan to make money from open-source development?

The big advantage we have is we’ve got patents on it. So as soon as somebody monetises an application by using our technology, we benefit from the licence fee. We’re revamping our platform right now. So the first iteration of the launch of the open-source platform, which won’t be complete but will be enough for people to start using it, will be at the end of Q2 2022. (Ref 21)

Recent Developments

(OTC:BBLR) announced on December 21st 2021 press release

Bubblr Inc., (OTC PINK: BBLR), ("Bubblr" or the "Company"), an ethical technology company focused on the development of Open Source 3.0 tools for the advancement of a better Internet, today announces another licensing for their Open Source Platform. Two weeks ago, Bubblr announced their first licensing agreement with media company UFF (Ultimate Football Fan). UFF and AFTV (Arsenal Football TV).

Now Bubblr is adding the community app-based licensing opportunity as an entirely different marketing channel geared towards helping local communities. Utilizing Bubblr, Inc's open source app templates, a city or a town can build their own community app as a platform for local businesses. Many small businesses already subscribe to single-purpose app platforms. Example market sectors dominated by single-purpose apps include fast-food, hotels/accommodation, restaurants, trades-people and ticketing. These single-purpose apps are typically very costly for small businesses, often involving significant monthly subscriptions combined with a percentage of any sales generated through the apps. The Bubblr open-source app templates make it easy for towns and cities to build multi-purpose community apps for any market sector quickly. Initially, these community apps will operate on a freemium model. Eventually, local businesses will be charged a low-cost monthly subscription fee to be listed on the community app.

The community will retain most of the revenue generated by these community apps, with Bubblr, Inc. charging a license fee. These community apps will provide a much needed new revenue source for hard-pressed local services.

Bubblr, Inc. are already in negotiation with several candidate towns/cities to become the candidate for their own community app. Bubblr expects to make an announcement for its first community app licensee in January 2022. (Ref 22)

Sellers Will Never Have To Bid Against Huge Corporations Again!

Bubblr’s (OTC:BBLR) model completely levels the playing field — no matter how much money corporations spend, it’s impossible for them to outbid SMEs. And any business can get in at almost zero cost.

However, Bubblr is starting with a freemium model to encourage users and SMEs to join Bubblr’s ad-free marketplace until a critical mass is reached. 

This means inquiries will cost anywhere from half to less than a quarter of paid search prices on big search engines platforms, and the fixed $.50 cost is the same for every business, completely democratizing Bubblr’s ad-free marketplace and making the barrier to entry almost nonexistent.

No matter how much a company is willing to spend, it won’t have any impact on the cost to smaller businesses.

While businesses can also turn to a marketplace like Amazon, 46% of Amazon sellers make under $5,000 per month in sales (Ref 13), not factoring in cost of goods sold (COGS) or Fulfillment By Amazon fees.

And this number skyrockets if they choose to run ads on Amazon’s marketplace, further eating into Amazon sellers’ margins. Bubblr's solution is a fresh alternative to existing marketplaces , like Amazon, which provides a fair competition between big and small sellers!
Through its portfolio of digital mobile apps, Bubblr’s (OTC:BBLR) next-generation mobile ecosystem, and platform, partners with publishers to address challenges related to free online content, while protecting end-users from data harvesting and manipulation. These ecosystems connect into a new model for online search, which is a fair and sustainable ad-free marketplace (Ref 7).

Bubblr's Solution Provides: 

Steven Saunders, of Bubblr (OTC:BBLR)

"This patent, when issued, represents a significant milestone for Bubblr (OTC:BBLR) that we believe advances our mission to fix the fundamental flaws in the current internet economic model and expands the choices for finding, choosing, and consuming content based on individual needs and preferences” (Ref 9).
Unlike the prevalent “pay to play” model, Bubblr’s platform sustainably matches users and content providers to small and medium-sized businesses without tracking, storing or selling users’ personal information. Similar patents are currently pending in Australia, Canada, the European Union, New Zealand, South Africa and the United Kingdom (Ref 6).
Bubblr’s (OTC:BBLR) monetization structure doesn’t rely on any form of data gathering, making it an effective revenue driver for businesses of every size.

Complicated methodologies like search engine optimization (SEO) are completely irrelevant in Bubblr’s ecosystem, as its algorithm matches users with the most factually accurate information for every query based solely on the dataset entered by the user.
Bubblr is proud to lead the way in disrupting the status quo by serving as the antidote to fake news. Our platform benefits everyone—not just the largest and wealthiest companies,” said Bubblr Steven Saunders. 
(Ref 17)
This completely eliminates the need for tracking and data gathering, which puts SMEs on a completely level playing field with corporations — making this an attractive option for millions of merchants to sell goods and services through the platform.
Bubblr’s (OTC:BBLR) model is as follows:
Since becoming a public company in Aug 2020, Bubblr (OTC:BBLR) announced its goal to complete an initial independent audit to become a fully SEC reporting company.

“We believe this is the path that best supports our goals for an upgrade to the OTCQB quotation tier and eventually to listing with a national exchange. We are resolute in our intention to follow this roadmap and accomplish that goal. PubCo Reporting has extensive experience in assisting public companies in realizing these important objectives, and we welcome them to the Bubblr team,” says Saunders (Ref 10).

Jeff Ramson, Founder and Chief Executive Officer of PCG Advisory, added, "Bubblr’s mission to bring privacy back to users, trust in online content, and sustainability to the digital marketplace hits the right note for these times. Their vision of a new model for online search is a market ripe for disruption which we believe will resonate with investors. We look forward to executing a strategic communications program for them” (Ref 11).

Experienced Management

Rik Willard,  CEO

Rik Willard is a global technology specialist and is recognised for his expertise in emerging technologies such as blockchain and ethical tech. Rik was recently appointed as head of the Americas for the World Ethical Data Foundation (WEDF). WEDF is a global non-profit organisation that examines the opportunities and problems arising from the development of technologies that are opening unprecedented possibilities for knowledge and influence. Rik is also a member of WEDF’s advisory board. Rik has been an active Adviser to the Zicklin School of Business at Baruch College, and a Mentor at Pace University’s Seidenberg School of Computer Science. Rik has been a featured speaker at some of the world’s most prestigious technology events, including engagements at Davos 2018, The World Web Forum (Zurich), Harvard Business School, the Stern School of Business, and the Dow Jones Speakers Series. He has appeared as a digital and blockchain expert on CNN, CNBC, Cheddar TV, and was a featured writer for CNN International and a featured interviewee in the award-winning documentary "The Blockchain And Us"

Steven Saunders,  CCO

Steven’s strength is in bringing different approaches into the mainstream, with in-depth knowledge of the milestones for bringing something disruptive to market.

He recently joined from Syntegrity, where he worked with C-level executives across a broad range of industries, including financial services, pharmaceutical, real estate, not-for-profit, technology, and more – with deep experience in strategic planning, corporate development, go-to-market innovation, product launches, and corporate transformations.

Steven has spent two decades working globally, providing solution-based consulting. Before Syntegrity, his concentration was in emerging technologies in the field of network infrastructure. He has also worked in various capacities related to strategic corporate negotiations.

Matthew S. Loeb, Chairman of the Board

Matt Loeb is a Certified Association Executive (CAE) and Certified in the Governance of Enterprise Information and Technology (CGEIT). He is also a Fellow of the American Society of Association Executives, and a Board Leadership Fellow of the National Association of Corporate Directors (NACD) having been recognized as one of the top 100 Board Directors in the U.S. in 2016.

He also holds a patent for the industry’s first enterprise-wide cybersecurity assessment providing assurance to Boards and C-Suites by measuring resilience against cyber-attacks. He holds an MBA from the Edinburgh Business School and is an MIT Fellow at its Center for Information Systems Research. He then served as CEO of ISACA (Information Systems and Control Association), a business technology organization focused on risk, audit, information security and data governance, where he led a comprehensive transformation delivering 78% growth during his 4 ½ year tenure (Ref 18).

Steve Morris, Founder and CTO


Steve Morris is a serial technological innovator. He started Bubblr in 2015 with a desire to make things right – to make the internet a more authentic ecosystem, a fair and level playing field for all parties, where each participant can just concentrate on what they are good at, and free from false information and the worry about data trawling and abuse.

Barry L. Shoop, Senior Advisor 

Dr. Shoop served as Chief Technology Officer for the Joint IED Defeat Organization in the U.S. Department of Defense, where he led the shaping and deployment of a US$4.5B science and technology investment portfolio. Additionally, he served 25-years in a variety of leadership roles at the U.S. Military Academy at West Point, including as Director of the Photonics Research Center, Director of the Electrical Engineering Program and, ultimately, as Professor and Head of the Department of Electrical Engineering and Computer Science. Dr. Shoop retired from the Army as a Brigadier General in 2019.

Dr. Shoop has served on the Board of Directors of the Optical Society of America (OSA), the Accreditation Board of Engineering and Technology (ABET), and the Institute of Electrical and Electronics Engineers (IEEE). The IEEE is the world’s largest technical professional association dedicated to advancing technological innovation and excellence for the benefit of humanity with more than 430,000 members in over 160 countries. In 2016 Dr. Shoop served as the President and CEO of the IEEE. He has been an advisor to several Fortune 500 companies, focusing on organizational structure and culture that encourages and supports an ecosystem of innovation (Ref 19).

Otto Berkes, Senior Advisor 

Otto Berkes’ distinguished career includes eighteen years at Microsoft where he was a co-founder of Xbox, from initial stages of hardware and software development and prototyping, to leading technical strategy and co-leading market and business-development strategy through the initial startup stage. Following his Xbox efforts Mr. Berkes held numerous senior positions at Microsoft leading the development and deployment of hardware and software innovation in computer graphics, home entertainment, mobile devices, and cloud services.

Following his tenure at Microsoft, Mr. Berkes spent approximately four years at HBO where he was the Executive Vice President and Chief Technology Officer spearheading the company’s digital transformation and development of the HBO GO video streaming platform. In 2015 Mr. Berkes became Executive Vice President and Chief Technology Officer at CA Technologies where he was responsible for in-house incubation of next-generation products through the CA Accelerator. He led Operation Tensor, a three-year, company-wide business transformation initiative aimed at shifting the majority of the company’s revenues to a subscription-based model.

He is a co-inventor on 13 patents focused on mobile and human-machine interactions technologies and is the author of Digitally Remastered: Building Software into Your Business DNA (Ref 20).

Cecil Peters, Senior Advisor 

Prior to joining JPMorgan Chase, Cecil Peters previously served as Program Director for Credit Suisse’s cybersecurity program in London. He recently came to prominence as a finalist in the 2020 Black British Business Awards STEM category.

Mr. Peters’ current focus is on J.P. Morgan Chase’s Advancing Black Pathways. In this role he will continue to drive an intersectional strategy to enhance diversity, equity and inclusion across the EMEA region. Mr. Peters was promoted to his current role after two years as Executive Director of Cybersecurity Technology at J.P. Morgan Chase. Previous roles include Head of the Infrastructure Risk and Business Transformation Program at UBS, Managing Director for CarbonCo Limited, and Managing Director at Digital Channel Partners among other notable operations, IT and management positions over the past four decades.

Mr. Peters received a master’s degree in Information Systems from Canterbury Christ Church University in the United Kingdom and holds an MSP Practitioner certification from APMG International.

5 Key Reasons To Keep Bubblr 
(OTC:BBLR) On Your Watchlist

  • Bubblr (OTC:BBLR) respects user privacy and will never collect data on anyone, under any circumstances. Its business model is immune from data regulation by any government body and the ballooning concerns of consumers
  • Ad tech giants like Facebook, Google and Amazon are facing numerous antitrust issues, which have the potential to break them up and redirect billions of advertising dollars (Ref 1)
  • Apple’s iOS 14.5 update and privacy policies have already negatively impacted Facebook’s ad optimization and attribution, which has the potential to open up billions of dollars in revenue for use on non-data driven platforms (Ref 3)
  • ​There is virtually no barrier to entry for SMEs, as Bubblr’s (OTC:BBLR) algorithm prevents its subscribers from any means of optimization beyond honest, accurate information; there are no paid ads, and searches will essentially eliminate fake news (Ref 17)
  • ​The advisory board contains executives from major tech projects like X-Box, offering inside information to help Bubblr (OTC:BBLR) crush the status quo
References: 

Ref 1: https://techcrunch.com/2020/07/28/how-to-watch-tech-hearing-antitrust/
Ref 2: https://techcrunch.com/2020/06/23/antitrust-case-against-facebooks-super-profiling-back-on-track-after-german-federal-court-ruling/
Ref 3: https://arstechnica.com/gadgets/2021/04/how-apples-new-app-tracking-transparency-policy-works/
Ref 4: https://mashable.com/article/ios-14-5-users-opt-out-of-ad-tracking/
Ref 5: https://9to5mac.com/2021/04/28/leaked-facebook-memo-reveals-how-advertisers-will-be-impacted-following-ios-14-5-release/
Ref 6: https://ca.finance.yahoo.com/news/bubblr-launches-multimedia-antidote-fake-123000283.html
Ref 7: https://finance.yahoo.com/news/bubblr-inc-announces-closing-reverse-120000134.html
Ref 8: https://www.cnbc.com/2021/04/07/digital-ad-spend-grew-12percent-in-2020-despite-hit-from-pandemic.html
Ref 9: https://finance.yahoo.com/news/bubblr-receives-notice-allowance-u-133200192.html
Ref 10: https://finance.yahoo.com/news/bubblr-engages-pubco-reporting-solutions-133000093.html
Ref 11: https://finance.yahoo.com/news/bubblr-selects-pcg-advisory-investor-120000951.html
Ref 12: https://www.emarketer.com/content/us-digital-ad-spending-2021
Ref 13: https://www.junglescout.com/blog/how-much-money-amazon-sellers-make/
Ref 14: https://www.wordstream.com/blog/ws/2015/05/21/how-much-does-adwords-cost#:~:text=The%20average%20cost%20per%20click,%2450%20or%20more%20per%20click.
Ref 15: https://www.statista.com/topics/1176/online-advertising
Ref 16: https://techcrunch.com/2021/04/06/answers-being-sought-from-facebook-over-latest-data-breach/
Ref 17: https://martechseries.com/technology/bubblr-launches-new-multimedia-site-antidote-fake-news/
Ref 18: https://finance.yahoo.com/news/bubblr-appoints-matthew-loeb-seasoned-123000629.html
Ref 19: https://finance.yahoo.com/news/brigadier-general-barry-l-shoop-130000882.html
Ref 20: https://finance.yahoo.com/news/xbox-co-founder-otto-berkes-130000884.html
Ref 21: https://www.newstatesman.com/spotlight/emerging-technologies/2021/12/bubblrs-steve-morris-on-fixing-the-internets-economic-model
Ref 22: https://finance.yahoo.com/news/bubblr-inc-launches-community-app-130000822.html
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